A new temporary beach near The O2 could host corporate events for up to 500 guests during the Olympic Games.
The organisers of the Peninsula Festival, which will be held on Greenwich Peninsula from 19 July – 13 August, have been granted planning permission to create the four-acre site using tons of sand.
The beach will open to the public on 1 June and offer sports facilities like an Olympic-sized volleyball court, space for live music and other events, restaurants, deck chairs and play areas for children. Sections will be available to hire for parties and corporate hospitality throughout the year.
It can hold 5,000 visitors and is licensed to remain in its location until 2017.
During the Olympics, the venue’s capacity will be limited to 500 people due to safety restrictions. Robert Dobson, sales manager, sponsorship and hospitality for Peninsula Festival, told Event it is looking for a sponsor for the beach: “The sponsor could use the beach as they wanted during the Olympics, and due to the restricted capacity it would have to be for invite-only events, most likely coporate events for clients.”
Peninsula Festival Ltd, which will run the new venue, also announced that it is finalising the programme for its Peninsula Festival in the wider Greenwich Peninsula.
The event will offer big screens showing Olympic coverage, live music, a campsite and a VIP village for corporate entertainment. Twenty tall ships will cruise up the River Thames from Woolwich Arsenal Pier to Tower Bridge and back as part of the festival.